Search Engine Optimisation (SEO) Overview

Search Engine Optimisation (SEO) breaks down in to 2 main areas:
On site Optimisation and Off site Optimisation.

These are essentially exactly what they sound like, On site optimisation is making the changes to the coding and naming and other factors on the website itself. Where as Offsite Optimisation is about using links from other websites (known as Backlinks), to point to your website using the relevant keywords and text.

We offer both of these services, and if you are not sure which you require please contact us and we can advise you

Website Optimisation Consulancy

DesignsOnline.co.uk will study your website and advise you on how to improve and optimise your website.
We can then either carry out the required changes for you, or we can provide details of the changes that are needed and you can make these changes yourself. The cost of this on site search engine optimisation is subject to the size and complexity of the website involved, and varies from website to website. For a quote please contact us.

If you would like to discuss your website, and where you would like to see it in the search engines, just give us a call free on 0800 634 92 92
We will be happy to answer any questions you have.

SEO or SEM?

What is the difference between SEO and SEM?

SEO

The main difference between SEO and SEM, is that Search Engine Optimisation or SEO, is describing the practice of making changes to a website in order to help the website improve its "Score" with the search engines suchg as Google. This in turn helps them to climb higher in the results returned when someone does a search using a search engine. These are called Natural rankings or natural results. The effects are long term. Although it can take longer to acheive, the natural rankings are what we all want and strive for. These are the main list of websites shown on the left hand side on Google.

SEM

Search Engine Marketing on the other hand is paying for your position. Paid for links or adverts will usually appear on the right hand side in Google. Although the results are often much faster, it can be a very expensive way to go about things. You will find that you pay for a link on a search engine and that the position that you pay for is always subject to change, if someone comes along and offers more than you are paying for your position, you will get bumped further down. Also you need to be aware that there is a lot of "dirty play" involved in SEM. Your competitors will often click on your advert or link, knowing that it is costing you money each time they do so. You generally have to pay for each time the link or advert is shown or for each time it is clicked on.

If you would like to discuss your website, and where you would like to see it in the search engines, just give us a call free on 0800 634 92 92
We will be happy to answer any questions you have.